Customer Cards
This category comprises two types of cards. Customer cards without payment function are pure affinity or bonus cards. Alternatively, customer cards can also be issued with a payment function.
The issue of customer cards offers the following benefits:
- Deepening customer relationships
- Recruiting new (groups of) customers
- Targeted customer communications (e.g. through mailshots)
- Building customer loyalty
- Implementation of comprehensive bonus programmes, possibly also across different lines of business
A bonus card can yield a number of positive effects for your business.
- Boost sales by optimising the customer relationship and recruiting new customers
- Create transparency of customer behaviour and tailor your communications accordingly
- Customise pricing concepts
- Improve your company’s image
- Tap synergies with companies in the same line of business or in other lines of business
- Strengthen and improve your company’s market position
A customer card with payment function combines the benefits of a bonus card with the advantage of cash-less payments.
- Even more effective customer retention
- Cashless payments at all of your company’s points of sale
- Simple and fast processing by WestLB, a competent financial partner
Customer cards can support the following payment modes:
1. Debit Card
The cardholder’s current account is debited on the next working day following the transaction. No credit function is enabled.
2. Charge Card
The cardholder’s current account is debited once a month. No credit function is enabled.
2. Revolving Credit Card
The cardholder’s current account is debited once a month. This card includes a credit function. Repayments can be made on a percentage or on an instalment basis.